Transferring

the strong brand

into strong business results

Transferring

the strong brand       into strong business results

Transferring

the strong brand 

into strong

business results

Transferringthe strong brand into strong business results

Client:                                   Management Financial Group (MFG)

 

Client:                                                                                                    Management Financial Group (MFG)

 

 Job Description:
Custom-made presentation & workshop

          Reveal level:
            Confidential

Reveal level:
Confidential


Reveal level:
Confidential

Project Summary:

Management Financial Group (MFG) unites some of the leading non-bank financial brands in Central and Eastern Europe. The company has a strong track of launching and establishing brands that either dominate the market – or successfully challenge the status quo. 
 
For their annual Board of Directors meeting, we created a 3-hour panel that combines a presentation, a facilitated discussion and a hands-on workshop focused on several of the brands in the MFG’s portfolio.
 
The goal was to use the meeting of MFG’s leaders as an opportunity to discuss:
        ·    why today’s market reality requires brands to adapt their strategy and behavior
        ·    what a “strong brand” really means – and how to measure its impact on business  
        ·    how to (re)connect marketing efforts with the business goals of the company

Project Summary:

Management Financial Group (MFG) unites some of the leading non-bank financial brands in Central and Eastern Europe. The company has a strong track of launching and establishing brands that either dominate the market – or successfully challenge the status quo. 
 
For their annual Board of Directors meeting, we created a 3-hour panel that combines a presentation, a facilitated discussion and a hands-on workshop focused on several of the brands in the MFG’s portfolio.
 
The goal was to use the meeting of MFG’s leaders as an opportunity to discuss:
        ·    why today’s market reality requires brands to adapt their strategy and behavior
        ·    what a “strong brand” really means – and how to measure its impact on business  
        ·    how to (re)connect marketing efforts with the business goals of the company

Project Summary:

Management Financial Group (MFG) unites some of the leading non-bank financial brands in Central and Eastern Europe. The company has a strong track of launching and establishing brands that either dominate the market – or successfully challenge the status quo. 
 
For their annual Board of Directors meeting, we created a 3-hour panel that combines a presentation, a facilitated discussion and a hands-on workshop focused on several of the brands in the MFG’s portfolio.
 
The goal was to use the meeting of MFG’s leaders as an opportunity to discuss:

·    why today’s market reality requires brands to adapt their strategy and behavior

·    what a “strong brand” really means – and how to measure its impact on business  

·    how to (re)connect marketing efforts with the business goals of the company

Project Summary:

Management Financial Group (MFG) unites some of the leading non-bank financial brands in Central and Eastern Europe. The company has a strong track of launching and establishing brands that either dominate the market – or successfully challenge the status quo. 
 
For their annual Board of Directors meeting, we created a 3-hour panel that combines a presentation, a facilitated discussion and a hands-on workshop focused on several of the brands in the MFG’s portfolio.
 
The goal was to use the meeting of MFG’s leaders as an opportunity to discuss:
·    why today’s market reality requires brands to adapt their strategy and behavior
·    what a “strong brand” really means – and how to measure its impact on business  
·    how to (re)connect marketing efforts with the business goals of the company


“It’s always a challenge for marketing people to convince business leaders that investment in the Brand will pay one day with a real return on profit.

With a custom-made presentation and a very practically oriented workshop, Georgi and Dilyana succeeded to provoke a deep discussion in every member of MFG’s top management team, thus giving them a very valuable external view for the real meaning of a strong brand. They exceeded my expectations by managing to finally convince the tough audience with few well-chosen practical examples how adequate brand communication can protect profit margins and prevent brands from profit killing price wars. Thank you guys for your professionalism, good-will and deep understanding of our business challenges!
 
You made a step forward in changing MFG’s top management mindset.

Sonya Bonova

Head of Group Marketing

MFG

 

Interested in a custom-made presentation or workshop for your company? Contact us to find out if we're the right fit.


“It’s always a challenge for marketing people to convince business leaders that investment in the Brand will pay one day with a real return on profit.

With a custom-made presentation and a very practically oriented workshop, Georgi and Dilyana succeeded to provoke a deep discussion in every member of MFG’s top management team, thus giving them a very valuable external view for the real meaning of a strong brand. They exceeded my expectations by managing to finally convince the tough audience with few well-chosen practical examples how adequate brand communication can protect profit margins and prevent brands from profit killing price wars. Thank you guys for your professionalism, good-will and deep understanding of our business challenges!
 
You made a step forward in changing MFG’s top management mindset.

Sonya Bonova

Head of Group Marketing

MFG

 

Interested in a custom-made presentation or workshop for your company? Contact us to find out if we're the right fit.


“It’s always a challenge for marketing people to convince business leaders that investment in the Brand will pay one day with a real return on profit.

With a custom-made presentation and a very practically oriented workshop, Georgi and Dilyana succeeded to provoke a deep discussion in every member of MFG’s top management team, thus giving them a very valuable external view for the real meaning of a strong brand. They exceeded my expectations by managing to finally convince the tough audience with few well-chosen practical examples how adequate brand communication can protect profit margins and prevent brands from profit killing price wars. Thank you guys for your professionalism, good-will and deep understanding of our business challenges!
 
You made a step forward in changing MFG’s top management mindset.

Sonya Bonova

Head of Group Marketing

MFG

 

Interested in a custom-made presentation or workshop for your event? Contact us to find out if we're the right fit.


“It’s always a challenge for marketing people to convince business leaders that investment in the Brand will pay one day with a real return on profit.

With a custom-made presentation and a very practically oriented workshop, Georgi and Dilyana succeeded to provoke a deep discussion in every member of MFG’s top management team, thus giving them a very valuable external view for the real meaning of a strong brand. They exceeded my expectations by managing to finally convince the tough audience with few well-chosen practical examples how adequate brand communication can protect profit margins and prevent brands from profit killing price wars. Thank you guys for your professionalism, good-will and deep understanding of our business challenges!
 
You made a step forward in changing MFG’s top management mindset.

Sonya Bonova

Head of Group Marketing

MFG

 

Interested in a custom-made presentation or workshop for your company? Contact us to find out if we're the right fit.


“It’s always a challenge for marketing people to convince business leaders that investment in the Brand will pay one day with a real return on profit.

With a custom-made presentation and a very practically oriented workshop, Georgi and Dilyana succeeded to provoke a deep discussion in every member of MFG’s top management team, thus giving them a very valuable external view for the real meaning of a strong brand. They exceeded my expectations by managing to finally convince the tough audience with few well-chosen practical examples how adequate brand communication can protect profit margins and prevent brands from profit killing price wars. Thank you guys for your professionalism, good-will and deep understanding of our business challenges!
 
You made a step forward in changing MFG’s top management mindset.

Sonya Bonova
Head Of Group Marketing, MFG

 

Need a custom-made presentation or workshop for your event? Contact us to find out if we're the right fit.