STRATEGY

MASTERCLASS

2019

STRATEGY

MASTERCLASS

2019





There are not too many well-prepared strategists working in the Bulgarian advertising. 

And that is hardly surprising: there are not enough opportunities to learn the skills or to access the tools.
 
To change that, we created a Strategy Masterclass in partnership with Praktika, aiming to enhance the practical strategic capabilities among advertising professionals. The program covers topics and exercises on the role of the strategic planner, the essence of the strategic work and the stages of the process, focusing on how to:
·      Interpret the client brief and the available data to uncover non-obvious problems and opportunities
·      Identify, formulate and validate the general strategic direction
·     Apply techniques to gather and verbalize insights
·      Make use of tools and templates to formulate the creative strategy and write the creative brief
·      Use the strategic thinking as a key driver for business development
 
The first edition of the Masterclass took place in January 2019 and accepted 20 participants that came from 9 of Bulgaria’s best known communication agencies (plus: one media specialist, one political advisor, one techie). Here is some of their feedback:
 

There are not too many well-prepared strategists working in the Bulgarian

advertising. 

And that is hardly surprising: there are not enough opportunities to learn the skills or to access the tools.
 
To change that, we created a Strategy Masterclass in partnership with Praktika, aiming to enhance the practical strategic capabilities among advertising professionals. The program covers topics and exercises on the role of the strategic planner, the essence of the strategic work and the stages of the process, focusing on how to:
·      Interpret the client brief and the available data to uncover non-obvious problems and opportunities
·      Identify, formulate and validate the general strategic direction
·     Apply techniques to gather and verbalize insights
·      Make use of tools and templates to formulate the creative strategy and write the creative brief
·      Use the strategic thinking as a key driver for business development
 
The first edition of the Masterclass took place in January 2019 and accepted 20 participants that came from 9 of Bulgaria’s best known communication agencies (plus: one media specialist, one political advisor, one techie). Here is some of their feedback:
 

There are not too many well-prepared strategists working in the Bulgarian advertising. 

And that is hardly surprising: there are not enough opportunities to learn the skills or to access the tools.
 
To change that, we created a Strategy Masterclass in partnership with Praktika, aiming to enhance the practical strategic capabilities among advertising professionals. The program covers topics and exercises on the role of the strategic planner, the essence of the strategic work and the stages of the process, focusing on how to:
· Interpret the client brief and the available   data to uncover non-obvious problems and opportunities
· Identify, formulate and validate the general strategic direction
· Apply techniques to gather and verbalize insights
· Make use of tools and templates to formulate the creative strategy and write the creative brief
· Use the strategic thinking as a key driver for business development
 
The first edition of the Masterclass took place in January 2019 and accepted 20 participants that came from 9 of Bulgaria’s best known communication agencies (plus: one media specialist, one political advisor, one techie). Here is some of their feedback:
 

"This masterclass is a deep dive into strategic thinking and this may be the most exciting way for creatives to perfect their swimming skills in these dangerous waters"

Penko Kotov
Creative Director
noble graphics / TBWA affiliate
 

 

“It was extremely practical and useful. I am very glad that Georgi Gavazov decided to share his knowledge and experience.

Money well spent!”

Emil Jassim
Account Manager,
Tribal worldwide

“I would recommend this masterclass to everybody involved or interested in brand building and brand communication... a lot of unexpected points of view and different thinking on the subject.”

Hristo Shomov
Executive Producer
Next Stream Productions / Vericco

 “… without anything unnecessary. The program offered a terrific exchange of knowledge and experience between all participants. It was a great opportunity to upgrade my skills.”

Trayana Kazandjieva
Account Manager,
The Smarts

 

 

 

 
 
 
Interested in the Strategy Masterclass program or in a customized training for your team?

Contact us and let's have a chat!

 
 
 
Interested in the Strategy Masterclass program or in a customized training for

your team?

Contact us and let's have a chat!

 
 
 
Interested in the Strategy Masterclass program or in a customized training for your team?

Contact us and let's have a chat!