Our focus is building brands that people like to be around, because there is something that makes them stand out. And that “something” is not a boring slogan or a cliched mission statement, nor is something made up. It is the soul of the business – the true reflection of the company’s authentic spirit, shaped to act as driver of growth and culture.
We shape meaningful brands
designed to conquer hearts
and minds.
And markets.
We are an independent consultancy working with companies that put brands at the heart of their business development strategy.
Shape your brand
essence & attributes
for the win
We help you define what your brand stands for and how its purpose manifests in the world.
Activate your
brand towards
your goals
We craft the strategic road to bring your brand platform to life and reach your audiences.
Create your
brand development
setup
We help you create the right brand team, the partners network & the content to grow your brand.
Co-create with
senior creatives &
industry pros
We create a brand activation concept & an action plan across touchpoints and platforms.
Implement
with the best-fit
partners
We turn the concept into a full-scale brand activation produced & launched with the proper partners.
Guide & coach
your content team
and partners
We train your team to create engaging and effective activation solutions.
BUILD THE OPTIMAL MARKETING SETUP
We will diagnose and define the marketing needs of your business and build the optimal marketing processes and structure.
IMPROVE YOUR MARKETING SETUP
We will optimize existing processes, streamline collaboration between teams, improve financial management.
ON-DEMAND SENIOR LEVEL SUPPORT
We provide you with top-level expertise and advisory: ad hoc or in house, without long-term commitment.
Our
Approach:
Flexible Process
We do not stick to traditional frames & concepts just because “that’s what consultants or agencies use”. Each brand is unique so the process in defining and bringing it to life should reflect that as well. That makes it real.
From deep-dive projects to fast interventions: we customize our approach to fit the project, not the other way around. And we always leave room for the surprises that come along and are important to the task at hand. Our focus is on the value, not the process. What we deliver are specific, actionable solutions that help you achieve the desired business goals.
Challenger Mindset
We always act as a catalyst for change, improvement and growth. We know how important your business is to you because we are an independent business ourselves. This is why we are fully dedicated to adding real & adequate value to what you do.
Yet, we do not keep quiet when we know a desired move may not be the right move for the brand at the current stage of development. We ask a lot of questions and seek for ways to optimize, innovate and get the most out of your brand.
Mutual Engagement
A brand’s essence and future cannot be defined by external advisers solely. That would make it fake or at best fragmented. This is why we always work with the brand’s leadership team in a shared process and collaborative formats.
Plus the right partners. Minus half-baked contributions. When we are not the people for a certain job, we say so – and we bring recommend the right partners for it. We know what we’re good at and we prefer to work for everything else with pros handpicked based on their expertise, and their fit with the brand.
What People Say
Working with the other half was amazing! In one of the most challenging times for businesses and companies, you managed to provide us with expertise and to help us create our Updata One Community.
They know how to question you, how to help you put things in order in your minds and how to drive you towards the essence
The other half did an amazing job by raising the right questions and facilitating the whole process. As a result, they managed to involve and engage particularly every employee into the discussion, helping us to shape our local values, plan our HR activities and strengthening our team.
The other half exceeded my expectations by managing to finally convince the tough audience (…) how adequate brand communication can protect profit margins and prevent brands from profit killing price wars.
You made a step forward in changing MFG’s top management mindset.
Working remotely with the other half was surprisingly smooth. I am impressed by their deep understanding of the consumer’s mindset, and their insights on how our brand fits in people’s life.
It’s the magical moment when the abstract theory is meeting the deep and hard-to-be-questioned experience...
I would warmly recommend thе Other Half's workshops no matter that I want to keep it only for ourselves.
