Hello From
The Other Half.

We are here to help you unleash the true potential of your brand(s) and marketing.

We do so by digging deeper, asking challenging questions with no easy answers, and help you gain a fresh perspective of what could be achieved and needs to be done.

Our goal is to go beyond the obvious, finding the real challenges and the undiscovered potential.
It is not only the final result of our work, that matters. It is also about the journey and the findings that we will discover on the way; it’s about helping our clients gain a fresh perspective and discover a better way of doing stuff.

We’re independent, based in Sofia, and offer you the most diverse skill set possible: a truly unique mix of strategic, creative, marketing and business minds to tackle your specific challenge from all angles.

OUR CORE
OFFERING

build a solid long-term brand foundation,
connect with all your audiences and make your presence hard to ignore
grow your business by unleashing the full potential of your marketing efforts.

Our
Approach:

Flexible Process

Planning is half the job

We do not stick to traditional frames & concepts just because “that’s what consultants or agencies use”. Each brand is unique so the process in defining and bringing it to life should reflect that as well. That makes it real.

From deep-dive projects to fast interventions: we customize our approach to fit the project, not the other way around. And we always leave room for the surprises that come along and are important to the task at hand. Our focus is on the value, not the process. What we deliver are specific, actionable solutions that help you achieve the desired business goals.

Challenger Mindset

Questioning is with intention to build up

We always act as a catalyst for change, improvement and growth. We know how important your business is to you because we are an independent business ourselves. This is why we are fully dedicated to adding real & adequate value to what you do.

Yet, we do not keep quiet when we know a desired move may not be the right move for the brand at the current stage of development. We ask a lot of questions and seek for ways to optimize, innovate and get the most out of your brand.

Mutual Engagement

Real partnerships create brand synergy

A brand’s essence and future cannot be defined by external advisers solely. That would make it fake or at best fragmented. This is why we always work with the brand’s leadership team in a shared process and collaborative formats.

Plus the right partners. Minus half-baked contributions. When we are not the people for a certain job, we say so – and we bring recommend the right partners for it. We know what we’re good at and we prefer to work for everything else with pros handpicked based on their expertise, and their fit with the brand.

Hello From The Other Half.