The Other Half is an independent consultancy that operates as a brand lab and strategy plug-in for companies that put their brands at the heart of their development strategy.
Regardless of your company size, our job is to maximize the impact of your brand as business driver. We do so by creating direct and efficient connections between the various goals, KPIs and assets of the company, and the presence, behavior and communication of the brand.
We believe in the power of purpose-driven, authentic brands. Yet in today’s environment, a new approach and toolset is needed in order to unleash the brand’s true potential to attract, retain and amaze clients and employees alike. To make that happen, we combine our strategic tools and holistic approach to brand building with a network of professionals with lots of experience in all aspects of brand design, marketing and communications.