#home

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We live in a world of changing human behavior, disrupted media landscape and endless technical innovation. For brands and businesses, this means more opportunities – but also more risks.

It also means that following the traditional ways and rules of marketing is no longer enough to win: that’s just half of the picture.

The other half is about combining innovative thinking with business pragmatism. Embracing change, questioning the established, taking advantage of new thinking, knowledge and opportunities.

 

 

 
We live in a world of changing human behavior, disrupted media landscape and endless technical innovation. For brands and businesses, this means more opportunities – but also more risks.

It also means that following the traditional ways and rules of marketing is no longer enough to win: that’s just half of the picture.

The other half is about combining innovative thinking with business pragmatism. Embracing change, questioning the established, taking advantage of new thinking, knowledge and opportunities.

 

 
We live in a world of changing human behavior, disrupted media landscape and endless technical innovation. For brands and businesses, this means more opportunities – but also more risks.

It also means that following the traditional ways and rules of marketing is no longer enough to win: that’s just half of the picture.

The other half is about combining innovative thinking with business pragmatism. Embracing change, questioning the established, taking advantage of new thinking, knowledge and opportunities.

 

 

 
We live in a world of changing human behavior, disrupted media landscape and endless technical innovation. For brands and businesses, this means more opportunities – but also more risks.

It also means that following the traditional ways and rules of marketing is no longer enough to win: that’s just half of the picture.

The other half is about combining innovative thinking with business pragmatism. Embracing change, questioning the established, taking advantage of new thinking, knowledge and opportunities.


We live in a world of changing human behavior, disrupted media landscape and endless technical innovation. For brands and businesses, this means more opportunities – but also more risks.

It also means that following the traditional ways and rules of marketing is no longer enough to win: that’s just half of the picture.

the other half is about combining innovative thinking with business pragmatism. Embracing change, questioning the established, taking advantage of new thinking, knowledge and opportunities.

 

 

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We help aspiring brands get ahead 

by shaping their essence and behavior 

to take full advantage of today’s reality.

 

The other half is an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, we work with brands, advertising agencies & communication experts from around the world. Our focus is unleashing the true brand potential and building meaningful connections with the real people out there.

We work with brands aiming to upgrade their presence and performance, and we help companies build strong brands. 

We support communication agencies in redefining their value proposal and upping their strategic capabilities.

We also do trainings and workshops about strategic thinking, brand transformation and other exciting stuff.

Our focus is brand strategy. We don’t do advertising or full service.
There are enough great ad agencies out there, and we love collaborating with them.

 

We help aspiring brands get ahead 

by shaping their essence and behavior 

to take full advantage of today’s reality.

 

the other half is an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, we work with brands, advertising agencies & communication experts from around the world. Our focus is unleashing the true brand potential and building meaningful connections with the real people out there.

We work with brands aiming to upgrade their presence and performance, and we help companies build strong brands. 

We support communication agencies in redefining their value proposal and upping their strategic capabilities.

We also do trainings and workshops about strategic thinking, brand transformation and other exciting stuff.

Our focus is brand strategy consulting. We don’t do advertising or full service.
There are enough great ad agencies out there, and we love collaborating with them.

We help aspiring brands get ahead

by shaping their essence and behavior

to take full advantage of today’s reality.

The other half is an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, we work with brands, advertising agencies & communication experts from around the world. Our focus is unleashing the true brand potential and building meaningful connections with the real people out there.

We work with brands aiming to upgrade their presence and performance, and we help companies build strong brands. 

We support communication agencies in redefining their value proposal and upping their strategic capabilities.

We also do trainings and workshops about strategic thinking, brand transformation and other exciting stuff.

Our focus is brand strategy consulting. We don’t do advertising or full service.
There are enough great ad agencies out there, and we love collaborating with them.

 

We help aspiring brands get ahead

by shaping their essence and behavior

to take full advantage of today’s reality.

 

The other half is an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, we work with brands, advertising agencies & communication experts from around the world. Our focus is unleashing the true brand potential and building meaningful connections with the real people out there.

We work with brands aiming to upgrade their presence and performance, and we help companies build strong brands.

We support communication agencies in redefining their value proposal and upping their strategic capabilities.

We also do trainings and workshops about strategic thinking, brand transformation and other exciting stuff.

Our focus is brand strategy consulting. We don’t do advertising or full service. There are enough great ad agencies out there, and we love collaborating with them.

 

We help aspiring brands get ahead
by shaping their essence and behavior
to take full advantage of today’s reality.

the other half is an independent brand consultancy for companies that put their brands at the heart of their development strategy. Based in Sofia, we work with brands, advertising agencies & communication experts from around the world. Our focus is unleashing the true brand potential and building meaningful connections with the real people out there.

We work with brands aiming to upgrade their presence and performance, and we help companies build strong brands.

We support communication agencies in redefining their value proposal and upping their strategic capabilities.

We also do trainings and workshops about strategic thinking, brand transformation and other exciting stuff.

Our focus is brand/strategy consulting. We don’t do advertising or full service. There are enough great ad agencies out there, and we love collaborating with them.

 

 

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We believe the time has come for brave, truthful, character-driven brands to take over. 
What we do is help them get there.

What we put on the table is a combination of strategic thinking and innovative tools,  backed by a solid dose of no-nonsense business logic. We ask a lot of tough questions. We customize our approach to fit the project, not the other way around. What we deliver are concrete, actionable solutions designed to achieve the business goal you give us.

We don’t believe in outdated procedures, multiple layers of approval, pointless meetings. We do believe in working together with passionate people that are good at what they do, are fun to work with, and are in position to take decisions.

We believe the time has come for brave, truthful, character-driven brands to take over. 
What we do is help them get there.

What we put on the table is a combination of innovative mechanisms and strategic thinking, backed by solid dose of no-nonsense business logic. We ask a lot of tough questions. We customize our approach to fit the project, not the other way around. What we deliver are concrete, actionable solutions designed to achieve the business goal you give us.

We don’t believe in outdated procedures, multiple layers of approval, pointless meetings. We do believe in working together with passionate people that are good at what they do, are fun to work with, and are in position to take decisions.

We believe the time has come for brave, truthful, character-driven brands to take over. What we do is help them get there.

What we put on the table is a combination of innovative mechanisms and strategic thinking, backed by solid dose of no-nonsense business logic. We ask a lot of tough questions. We customize our approach to fit the project, not the other way around. What we deliver are concrete, actionable solutions designed to achieve the business goal you give us.

We don’t believe in outdated procedures, multiple layers of approval, pointless meetings. We do believe in working together with passionate people that are good at what they do, are fun to work with, and are in position to take decisions.

We believe the time has come for brave, truthful, character-driven brands to take over. 
What we do is help them get there.

What we put on the table is a combination of innovative mechanisms and strategic thinking, backed by solid dose of no-nonsense business logic. We ask a lot of tough questions. We customize our approach to fit the project, not the other way around. What we deliver are concrete, actionable solutions designed to achieve the business goal you give us.

We don’t believe in outdated procedures, multiple layers of approval, pointless meetings. We do believe in working together with passionate people that are good at what they do, are fun to work with, and are in position to take decisions.

We believe the time has come for brave, truthful, character-driven brands to take over. 
What we do is help them get there.

What we put on the table is a combination of innovation and strategic thinking, backed by solid dose of no-nonsense business logic.

We ask a lot of tough questions. We customize our approach to fit the project, not the other way around. What we deliver are concrete, actionable solutions designed to achieve the business goal you give us.

We don’t believe in outdated procedures, multiple layers of approval, pointless meetings. We do believe in working together with passionate people that are good at what they do, are fun to work with, and are in position to take decisions. 

 

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the other half was founded by Georgi Gavazov and Dilyana Dobrinova in 2018. 

We are small and we like it like that.

We do work with a solid network of pros with lots of experience in brand building, marketing and communication.

Oh, and we also believe that questioning your current way of doing things and telling you when we think
you’re wrong is an important part of our job.

the other half was founded by Georgi Gavazov and Dilyana Dobrinova in 2018. 

We are small and we like it like that.

We do work with a solid network of pros with lots of experience in brand building, marketing and communication.

Oh, and we also believe that questioning your current way of doing things and telling you when we think you’re wrong is an important part of our job.

the other half was founded by Georgi Gavazov and Dilyana Dobrinova in 2018. 

We are small and we like it like that. Also, we do work with a solid network of pros with lots of experience in brand building, marketing and communication.

Oh, and we also believe that questioning your current way of doing things and telling you when we think you’re wrong it is an important part of our job.

Don’t say we didn’t warn you.

Don’t say we didn’t warn you.

#work

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