Hello From
The Other Half.

the other half team gif

We are here to help you unleash the true potential of your brand(s) and marketing.

We do so by digging deeper, asking challenging questions with no easy answers, and helping you gain a fresh perspective of what could be achieved and needs to be done.

Our goal is to go beyond the obvious, finding the real challenges and the undiscovered potential.
It is not only the final result of our work that matters. It is also about the journey and the findings that we will discover on the way. It’s about helping our clients gain a fresh perspective and discover a better way of doing stuff.

We’re independent, based in Sofia, and offer you the most diverse skill set possible: a truly unique mix of strategic, creative, marketing and business minds to tackle your specific challenge from all angles.

OUR CORE
OFFERING

build a solid long-term brand foundation,
connect with all your audiences and make your presence hard to ignore
grow your business by unleashing the full potential of your marketing efforts.

Our
Approach:

Value-Driven

Focus on actionable results

Our aim is to deliver practical solutions that drive your company forward.  To achieve that, we need to start with the fundamentals: What are your business goals? Why should people choose you over your competitors? Where are the challenges and blindspots? What should work better – but doesn’t? Sometimes, it’s those discussions that deliver the most surprising and valuable insights.

Challenger Mindset

Uncovering the non-obvious

You hire us to achieve change, improvement and growth. It won’t work by following the same patterns. To do our job, we need to go deep and challenge the status quo, in order to find hidden potential, opportunities and challenges. So we ask a lot of questions and seek new ways to optimize, innovate and get the most out of your brand- and marketing efforts.

Real Collaboration

The power of unlike-minded people working together

We work best when we involve our clients in a truly collaborative process. Plus external experts,  handpicked for the project. Plus full transparency – you always know everyone who works on your project, why they are the right fit, and what they do.  Minus unnecessary people, meetings, procedures and other waste of time.