Contact
Menu Close

Becherovka Lemond

Client

Jan Becher Pernod Ricard
Prague, Czech Republic

Brand
Job Description

Brand Revitalization, Global Brand Strategy

Summary

Strictly confidential

We created a new version of Lemond’s brand essence and guidelines

Partnering with Becherovka’s global brand team, we created a new version of Lemond’s brand essence and guidelines, updating the brand territory, strategy and core audience, and redefining its attributes and key assets.

We then partnered with cocoon (Prague) to create a visual brand compass to be used by the brand teams across all markets.

The project duration was 8 weeks; due to availability of high-quality data about the market situation and the brand audience, no additional research was performed.

The project was executed entirely remotely: we worked in Sofia, the brand team and cocoon in Prague, and we only met online.