A Data Pro Group / Updata One
- Brand Architecture,
- Umbrella brand development,
- Visual identity development / upgrade,
- Core brand assets development,
- Brand roll-out
The group of companies around A Data Pro started out as an outsourcing provider some 20 years ago, to grow into its current role of a leading provider of data-driven business intelligence services. Our job was to upgrade and organize the group’s brand presence, with a highlight of its progress and the exciting possibilities ahead of the group.
This extraordinary project is probably the most challenging task we’ve had to tackle thus far.
It started with the question:
So we decided to change the angle:
We created Updata One with the purpose to serve as an umbrella brand, unifying the various teams and client-facing brands.
Updata One’s primary aim is to create an objective image of the impressive capabilities and offerings, and to unite all employees working for the various brands under one common purpose.
Its future activities and communication should improve the overall work & communication processes, and create a coherent culture.
At the core of the new brand was the powerful message:
All client-facing portfolio brands remain independent. Their brand presence, communication and core value propositions, however, are aligned with the umbrella brand and the unifying purpose.
Apart from the core brand identity, we created an extensive set of corporate materials, videos, etc. intended for internal usage.
The website received admiration from both Upadata One’s clients and partners, and the communication industry. It received several awards, including those: